Thursday, October 7, 2010

There is Superstition...

I was going to make love to Excy last night, but I couldn't find my Power Balance bracelet.
Geez.

Of course, you've ordered your PB bracelet by now, right??

The PB bracelets have taken the sports world by storm, and athletes believe they keep them in optimal physical shape and improve their overall performance. Many world champs won't compete without them. I understand baseball players -- they've always been a superstitious lot -- but Shaquille O'Neal, surfer Andy Irons, formula one winner Rubens Barrichello, soccer player Cristiano Ronaldo, among others?

The bracelet is touted as "reacting positively with your body's natural energy field." The company that sells them didn't exist three years ago and today has sold more than 2.5 million worldwide in the past 18 months, at between $30 to $50 a pop.

The thing is, they don't work. It's all psychosomatic. There is no scientific evidence these bracelets do anything. A clinical researcher and chairperson of the American Board of Sport Psychology says "Between 15% and 30% of any population or group will have what's known as high-range hypnotic susceptibility, which makes them inclined to look for outside answers, search for improvement and be vulvernable to those giving them simple answers to what they're striving for."

Lots of people think the placebo effect is fine. After all, if wearing the thing makes you feel you perform well or better, who cares? But let's not go overboard.

11 comments:

BeMistified said...

Um I must be honest and say I have never heard of these bracelets until just now when reading this...

Brian said...

They certainly do seem to be the rage, I've seen them everywhere!

Linda Medrano said...

I never make love without mine.

ReformingGeek said...

So many people are looking for that magic bullet.

I heard there is a pill for menopause.

;-)

desk49 said...

Watch close at the angle they pull the people when they sale pitch the with and without on TV.

People are funny

lisbonlioness said...

Thank you for your lovely comment on my blog!
I will now grab another coffee and have a read of yours. Bliss!

Sparrow Primitives said...

I've not heard of them before either. I have just found your blog and I am really enjoying it :)

service said...

is this the bracelet that the commercial shows them pulling on peoples arms to make them fall over and then give them the bracelet and they can't be moved? If so....that's a hoot that people buy this stuff.

wncmountainliving said...

The power of suggestion can be pretty potent!

Hamid said...

good!

S. Sharp said...

Never heard about these bracelets ... But already from the first line and I thought that it is a nonsense with bracelets ... but OMG ;)

S.